As a business owner, it is crucial to understand what your customers go through from the time they become aware of your product or service to the point where they make a purchase or become a client. This journey, from initial awareness to final purchase, is commonly...
Your mailing list is one of the most important parts of your business communication. Why? Because it’s a list you own. It’s a group of people who are interested in your business and have actively agreed to engage with you (this is part of GDPR compliance)....
Whenever business promotion is mentioned, businesses often get told to be unique and show your true self. You’ll often hear “Share your Why”. Simon Sinek’s well known Ted Talk goes into detail of finding the value of your why and how to find it. But in other circles...
In the world of Virtual Business Support, the Blue Ninja team are always striving to find the best tools to streamline operations and optimise working practices for our clients. One of the most productive ways to achieve this is working with CRMs, but which software...
As small business owners, we carry the world (i.e. our businesses), on our shoulders. Decisions that will help our businesses stay productive and profitable are critical to ensure sustainability. But to make good decisions, we need to have good information, right? And...
We may not realise it, but processes exist everywhere; they are all around us. There is a process involved in everything that we do: from the simplest of tasks, like preparing a hot cup of coffee, to the more complicated ones, such as preparing financial reports or...
