As a business owner, it is crucial to understand what your customers go through from the time they become aware of your product or service to the point where they make a purchase or become a client. This journey, from initial awareness to final purchase, is commonly...
Your mailing list is one of the most important parts of your business communication. Why? Because it’s a list you own. It’s a group of people who are interested in your business and have actively agreed to engage with you (this is part of GDPR compliance)....
Choosing a CRM should feel like a positive experience We know choosing a CRM that will work for you can often feel very overwhelming. You have decided you are going to get a CRM for your business but when you first google CRM for business you quickly become hit with...
Every brand has a story, a path they’ve travelled leading them to where they are and who they are today. Storytelling is a powerful tool that can transform your online presence and really allow you to connect with your audience. With more and more consumers craving...
Blue Ninja Julie first came across the term ‘operating rhythm’ way back when she was working in the Resourcing Centre of Excellence at a major UK bank pre-financial crash. It seemed a very fancy term to simply define the regular things you do as part of your job. The...
As your business documents begin to pile up, your organisation needs to have a proper records management policy and archiving in place. Otherwise, you run the risk of losing your data and enduring weeks of downtime due to catastrophic events like fire, flood, hardware...
