Every brand has a story, a path they’ve travelled leading them to where they are and who they are today. Storytelling is a powerful tool that can transform your online presence and really allow you to connect with your audience. With more and more consumers craving...
You’ve worked hard to bring in clients who are buying your products or services and at some point you need to validate that relationship with a testimonial. It can be hard to ask for a review or a testimonial of your work, but it’s worth asking for it as it...
It really is challenging to come up with a unique idea, product or service when launching your business, how are you going to be unique enough to stand out from everyone else? The unique selling proposition, also called the unique selling point is what makes you or...
It’s now more important than ever to ensure you have a social media presence for your business. The business world has changed with recent global events and online activity is more important than ever. If your business didn’t have an online presence before the...
Whenever business promotion is mentioned, businesses often get told to be unique and show your true self. You’ll often hear “Share your Why”. Simon Sinek’s well known Ted Talk goes into detail of finding the value of your why and how to find it. But in other circles...
Branding and brand consistency is not just about choosing the right logo and other graphic elements to represent your business. It goes along with customer experience and the way you handle both expected and unexpected circumstances that involve your brand. To put it...
